JANUARY 3, 2018 LAUNCHING BEAUTY RACHEL BROWN
On Jan. 21, tweens and teens will be able to head over to Target’s website to check out a new brand called C’est Moi that’s designed to meet their personal maintenance needs without 1,400 of the beauty industry’s most suspicious ingredients. Owned by toy company JAKKS Pacific Inc., it’s launching with 38 stockkeeping units across skincare and color cosmetics priced from $8 for an eyeliner pencil to $26 for a three-piece set.
“When young girls start to use beauty products, it’s a real rite of passage for them, but what’s crazy is, if you look at the beauty landscape and what’s available for them, there’s nothing that’s been thoughtfully and effectively formulated for their skin,” says Jennifer Saul, vice president of marketing for C’est Moi and former director of product development at Beautycounter. “I came on board in December of 2016 with the mission of serving this huge white space within the beauty landscape.”